Email deliverability is what will get your emails sent straight to your subscribers’ inboxes, but on the flip side, it can also be responsible for your emails disappearing into the spam folder. Deliverability will make or break your email marketing strategy, which means it’s important to get it right.

Seeing people unsubscribe from your newsletter list might make you feel like you’re doing something wrong. But actually, a few unsubscribes here and there can be a good thing for your email list.

The marketing funnel supports every stage of the customer journey, from when they first hear about you, to when they make that first purchase. It even includes the parts that come after that, like getting customers to become brand loyal and make repeat purchases.