Clerstory
Clerstory is a local Seattle skincare brand focused on products with plant-powered ingredients. As the founder set her sights on increasing online sales (and getting away from weekend markets), she knew she needed to invest in email marketing.
She was already using the Klaviyo software but in a very limited capacity. She didn’t have flows set up, resulting in potentially lost revenue, and she didn’t have the capacity to create a comprehensive campaign strategy. During our time together, we focused on optimizing her account, setting up essential flows, and providing email templates and training for the founder to leverage once our project together was over.
The challenges
→ With the goal of increasing online sales, she needed a marketing funnel to nurture her audience and drive sales .
→ Although Clerstory already had beautiful branding, the founder didn’t know how to easily implement it into email designs.
→ She didn’t have a streamlined way to request reviews or display them on her website.
The solutions
→ We set up the welcome, post-purchase, review-request, abandoned cart, and browse abandoned sequences for Clerstory (the essential flows for every DTC brand).
→ We created on-brand opt-in forms for her website to capture new subscribers.
→ We set up Klaviyo Reviews and a review request flow to add social proof to her website.
→ We talked through the campaign strategy and created training videos so she felt confident creating campaigns on her own once the project was over.
The results
flow open rates
means she’s been able to create effective email campaigns on her own - which has made their seasonal sales incredibly successful!
click rates
“Expect a seamless process where you'll discover more about your own brand as you learn how to better share your vision with your audience. Molly and her team are incredibly knowledgeable, professional, kind, and passionate about email marketing and will guide you closely through your entire project.”
what we designed
