Trophy Cupcakes
Trophy was already utilizing Klaviyo and had been for a few months, but it wasn’t fully set up and they recognized the need to revamp their email strategy to better align with their newly updated branding. While their mission and values are at the heart of everything they do, their existing emails weren’t fully capturing this essence. As they prepared for a busy holiday season, they needed a comprehensive overhaul of their email flows (plus updated designs) to ensure every customer touchpoint reflected their refreshed identity.
The challenges
→ While revamping their email branding and flows, Trophy also needed to maintain an active campaign schedule for the busy holiday season.
→ The new email copy and designs needed to deeply resonate with their mission and values, which their previous communications were lacking.
The solutions
→ We set up essential flows, including welcome, browse abandoned, abandoned cart, post-purchase, birthday, winback, and sunset flows, all designed to optimize revenue generation (and which included AB tests to determine methods that worked best).
→ We launched an optimized pop-up form to collect both email and SMS subscribers.
→ We designed consistent and visually engaging footers to ensure a cohesive and on-brand email experience across all campaigns and flows.
→ While building out their flows, we simultaneously launched an email campaign strategy to drive conversions throughout the holiday sale period.
The results
→ Flows now account for around 40% of email marketing revenue–up from 0% when we started.
→ Flow click rates are triple the industry average, at over 15%.
→ Their pop-up form is getting a whopping 4.8% submit rate, which is double the industry average (and has resulted in a steady 1.5%-2% list growth per month).
→ Email campaigns bring in as much as $10k per email during major sales periods.
what we designed
