Hello EM
The owner of this small boutique was looking for ways to take her business to the next level. As a growing online boutique with the goal of getting away from selling at markets and increasing online sales, she knew she needed a more robust email strategy. While she was sending some emails in Shopify, she didn’t quite know what the next step was. We stepped in to guide her through the transition to Klaviyo, providing the tools and strategies necessary to capture revenue and build a more powerful email marketing system.
The challenges
→ Showing her the benefits of moving from Shopify to Klaviyo for a more comprehensive email strategy.
→ Establishing automated email flows designed to capture and maximize revenue. → Developing on-brand email designs that resonate with the playful and fun essence of the Hello EM brand.
The solutions
→ We set up a series of automated flows tailored to Hello EM’s goals, ensuring she could capture revenue more effectively.
→ We implemented AB tests to fine-tune email performance and maximize engagement.
→ We created several opt-in forms for the website to grow her email and SMS lists and increase customer retention.
→ To ensure long-term success, we created training videos, so she felt confident managing her email campaigns moving forward.
The results
→ The welcome flow is generating more than $8 per recipient, which is incredible for this small brand!
→ The pop-up form submit rate has tripled and is now at a healthy 3.3%.
what we designed
